Project Overview
Orelia Villas, tucked into the serene green hills of Ella, offered more than just a location—it offered a feeling. This branding project began with a visit to the site itself, where I observed the natural surroundings and the quiet harmony between the villas and their environment.
From that experience, a clear direction emerged. The identity is centered around a minimalist bird symbol, reflecting the stillness, freedom, and natural rhythm of Ella. This visual captures the gentle elegance of the place, where nature and space coexist in balance.
Clean lines, organic forms, and earthy restraint define the brand—designed not to overpower, but to whisper what Orelia truly is: an escape, not just a stay. Every element of the identity—from logo to layout—was shaped by what I saw and felt, creating a visual story that feels as calm as the view from the hill.
A brand born from observation. Built for presence. Designed to feel like Ella
