
Client
The Pretty Picture - Wedding Photography
Timeframe
2023
Services
Logo Designer, Visual Identity Creator
Project Overview
For The Pretty Picture, a wedding photography brand, I crafted a logo that reflects emotional depth and visual elegance. At the heart of the design is a custom “P” letterform, uniquely styled to function as both a symbol and signature mark—a poetic nod to the word “Picture” and the personal nature of photography.
The logo blends graceful curves with intentional simplicity, capturing the softness and sentiment of wedding moments. It’s designed to be memorable, versatile, and deeply connected to the brand’s story.
A single letter, turned iconic—designed to frame love, light, and lasting memories.

